5 Beverage Packaging Trends to Watch in 2023

The beverage industry has always strived to meet the needs of consumers. As consumers become more savvy, while sustainability, recycling and responsible packaging remain key, a number of other factors have also emerged. Packaging remains as important as the product itself, helping to attract new customers on the shelf and online, extending shelf life, supporting sustainability efforts and more.

With years of experience as a beverage packaging supplier, we predict the following beverage packaging trends to watch out for in 2023.

1. Recyclable Packaging

Sustainable, biodegradable options are not only good for the planet, but are fast becoming a consumer preference. Sustainable or biodegradable packaging, which minimizes environmental impact, has become one of the most popular beverage packaging trends among bottlers.

In addition to helping the planet and protecting the environment for future generations, green packaging can be a major selling point for your customers. According to McKinsey, around 70% of consumers are willing to pay more for sustainable packaging.

Many countries have introduced new regulations specifically targeting beverage manufacturers in plastic bottles. With this development in mind, the adoption of sustainable and recyclable packaging is also crucial to be able to remain profitable in certain geographic markets.

Not to mention that more and more bottlers are opting for reusable packaging, including PET packaging. Sustainable beverage technologies such as aseptic bottling and emission reduction facilities are also expected to continue to gain popularity in 2023.

2. SKU (stock keeping unit) Surge

The beverage landscape is diversifying at an unprecedented rate. Brands looking to expand market share, attract new audiences and energize existing customers are introducing new products and variations of existing ones. Particularly in the specialty coffee space, what was once home-brew is now being broken down and rebranded into individual offerings that stand out regionally.

The expansion of SKUs not only means an increase in product variety, but also provides an opportunity for brands to launch unique packaging designs. These designs help differentiate products and cater to a variety of consumer tastes, from premium to regionally specific. SKU extensions allow brands to launch more profitable products without creating a whole new brand identity.

3. Intelligent Packaging

In the age of smartphones and constant connectivity, packaging is no longer just a protective layer. Most consumers are comfortable incorporating technology into their everyday lives. Smart technologies, including QR codes, NFC or RFID chips on packaging, are definitely beverage packaging trends to watch out for in 2023.

Smart packaging connects consumers to the digital world, putting product information at their fingertips. It can also lead them to digital marketing campaigns featuring videos and other user-engagement content, so marketers can leverage smart packaging to promote related items or convince curious customers to take the step and buy the product.

The use of QR codes on external packaging (such as printed labels) will also increase significantly. This allows food or beverage producers to make the experience more interactive by linking to online brand stories, instructions, recipes and even online reviews.

4. Packaging Cost Optimization

With persistently high inflation going into 2023, consumer buying patterns will be affected as they seek more "value for money" purchases.

The challenges and trends for 2023 will be to produce high-quality packaging at an optimized cost. Exploring solutions to the 'right weight', reducing the use of material without compromising functionality, will be key. Not only is this approach cost-effective, but it is also in line with sustainability trends, as lighter packaging minimizes the carbon footprint associated with shipping.

5. The Wave of Vintage Packaging

Just as the fashion world sees a periodic revival of past trends, packaging is experiencing a retro comeback. As of 2023, vintage packaging is sure to grow in popularity.

Colors and typography associated with previous eras lend a nostalgic feel, and are now returning to labels and packaging. Retro aesthetics are both pleasing to the eye and create an emotional connection for consumers, reminding them of their childhood or “the good old days”.

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FAQs About Beverage Packaging Trends

1. What is SKU expansion in the context of beverage packaging?

SKU (Stock Keeping Unit) expansion in the context of beverage packaging refers to the increasing variety of product offerings by brands, leading to a proliferation of distinct package designs, sizes, and formats. As brands introduce new flavors, ingredients, or cater to niche markets, they often require unique packaging solutions to differentiate and appeal to specific consumer segments. This results in a broader array of packaging variations under a single brand or product category.

2. What are the future trends in packaging?

Future trends in packaging encompass several themes, including sustainability, where recyclable and biodegradable materials are prioritized. Intelligent packaging is another key trend, utilizing technologies like QR codes, NFC, and RFID chips to make packaging interactive and informative. Personalized and customizable packaging, which caters to individual consumer preferences, is also on the rise. Additionally, minimalistic design, which emphasizes simplicity and functionality, and retro or nostalgic packaging designs, which invoke fond memories and emotions, are becoming increasingly popular.

3.  What is the forecast for the packaging industry?

The packaging industry is expected to see robust growth, driven by increasing consumer demand, e-commerce expansion, and innovative packaging solutions. Sustainability will be at the forefront, with a shift towards eco-friendly materials and processes. The industry will also likely witness a surge in intelligent packaging adoption, enhancing consumer engagement. Additionally, as markets become more globalized, there will be a greater emphasis on packaging that caters to diverse cultural preferences and regional requirements.

4. What are some new packaging technologies?

New packaging technologies are revolutionizing the way products are packaged and presented. Some of these technologies include:

Edible packaging: Made from ingredients like rice, potatoes, or seaweed, offering a waste-free alternative.
Active and intelligent packaging: Incorporates components that actively improve the product's shelf life or provide information about the product's condition.
3D printing: Allows for intricate, customizable packaging designs.
Nanotechnology: Enhances packaging properties, making them more durable, lightweight, and often more eco-friendly.
Augmented Reality (AR): Integrates digital information with the physical packaging when viewed through a device, offering a unique interactive experience.

5.What is the most sustainable liquid packaging?

One of the most sustainable liquid packaging options currently available is the Tetra Pak, made primarily from paperboard. It's lightweight, recyclable, and has a lower carbon footprint than many plastic or glass alternatives. Glass bottles, when reused or recycled, are also a sustainable option. Additionally, plant-based plastics (PLA) and pouches, which use less material than traditional plastic bottles, are gaining traction. As innovation continues, we can expect even more sustainable solutions to emerge in the future.

YCTD is a specialized beverage secondary packaging supplier with many years of experience, if you want to obtain excellent beverage packaging solutions, please contact us.